Our Principles

We believe you deserve to know our core principles; what we stand for, what we hope for, who we are. Maybe it’s a bit old-fashioned, but you ought to know these things as you consider placing your trust in us.

Our guiding principles as people are:

  1. Treat all with care and compassion
  2. Always be honest
  3. Honor all promises
  4. Be mindful of the greater good
  5. Tread lightly as you go

These core principles shape our business rules:

  1. Deliver the best product possible at all times
  2. Courtesy and service must exceed expectations
  3. Refine, improve and innovate
  4. Always say Thank You
  5. Share good fortune